add internet horsepower to your business.
One of the most interesting social media 2011 predictions I read recently states that social media will lose its new discovery seat and will become a marketing fact for any business. In other words, the issue is no longer whether to incorporate social media in your overall marketing and/or branding strategy; it's how you can do it optimally and intelligently. After careful consideration of the latest social media trends, we realized that the secret to social branding success in 2011 lies in 3 keywords: "Listen", "Partner" and "Innovate" Leverage social media to listen to your customers and prospects on a deeper level and get a crystal clear sense of what they are hungry for. Then, address your brand as the answer to their prayers. It boggles my mind how many businesses are still using social media exclusively for broadcasting purposes! How about effective listening for a change? Treat your customers as you would treat your partners and in essence,...
